SS17 Womens Lookbook

We consider the associations between patterns, colors, symbols and their social meanings this season.. The checkered flag at the end

of the race lets you know you've made it, racing stripes down the side of your car make it fast, fluorescent colors encourage us to be alert

and the yin-yang reminds us of the fluid balance in place universally.

Sport's world of coded symbology for the sake of working as a team to win is a perfect context for playing the game of our modern lives.