OPEN YY is a Korean casual-chic womenswear brand that has been making waves in the international market for several years. Formerly known as TheOpen Product, the brand has undergone a rebranding to better reflect its roots.
Founded in Seoul in 2020 by sisters Jiyoung and Boyoung Kim, OPEN YY embraces the concept of uniqueness and the freedom to feel comfortable, whether in a classic suit or sporty sweatpants. In a society constantly evolving, being stylishly rebellious has become a new form of expression. The brand captures this spirit by creating electrifying yet charmingly modest garments, that reflect an ever-changing world, and an appreciation for the fluid present.
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