“INTENTIONALLY ___________.” was created in 2014 in Los Angeles and shares roots between CA and Brooklyn, NY. The lifestyle brand was created by young tastemaker and shoe­veteran Ty McBride, whose talent has put some major brands on the map. With this solo project, the intention is simple; to create shoes which inspire you to take your own personal style to a new level. Each shoe is to work with each owner’s favorite fashion staples and personal twists. His line is here to build on what you already love.

The “INTENTIONALLY _________ .” client is not defined by social norms nor detoured by gender expectation. While McBride admits he has style inspirations, influencers and an even bigger list of crushes­­his true intention is that within each purchase you find a piece of yourself. When asked the main themes you’d see in his collection, McBride smiled and said, “I love a streamlined combination of very dumpy silhouettes, unpretentious pieces with inspirations from menswear, vintage and using interesting materials to update and twist classics.” Adding,” I want to change the game.”