“INTENTIONALLY ___________.” was created in 2014 in Los Angeles and shares roots between CA and Brooklyn, NY. The lifestyle brand was created by young tastemaker and shoeveteran Ty McBride, whose talent has put some major brands on the map. With this solo project, the intention is simple; to create shoes which inspire you to take your own personal style to a new level. Each shoe is to work with each owner’s favorite fashion staples and personal twists. His line is here to build on what you already love.
The “INTENTIONALLY _________ .” client is not defined by social norms nor detoured by gender expectation. While McBride admits he has style inspirations, influencers and an even bigger list of crusheshis true intention is that within each purchase you find a piece of yourself. When asked the main themes you’d see in his collection, McBride smiled and said, “I love a streamlined combination of very dumpy silhouettes, unpretentious pieces with inspirations from menswear, vintage and using interesting materials to update and twist classics.” Adding,” I want to change the game.”