Launched in April 2016, HOPP is a women’s footwear brand based in New York and made in Italy and Spain offering effortless, modern designs inspired by fashion. What sets it apart is that each pair also integrates the components of a true comfort shoe. HOPP shoes feature comfort technology such as lightweight, flexible custom soles made from rubber or molded polyurethane, custom molded heels, padded foot liners and insoles, and leather footbeds with arch support. Each pair of HOPP shoes is developed with and produced by a multi-generational family-run shoe factory in Tuscany, which has crafted men's and women's footwear with a specialization in comfort footwear, for over 70 years. Founder Eree Kim, a longtime comfort-shoe enthusiast, has been a designer for Opening Ceremony, Calvin Klein, and Paper Denim & Cloth.