HOiSUM

HOiSUM is a Japanese brand that utilizes traditional techniques, vintage knitting machines, and carefully selected materials to create handcrafted goods. "Hoi" means greeting, and "Sum" means heart, which encompasses the feelings of warmth that they intend to cultivate through their products, which are worked on and devised by hand, and cannot be mass-produced. In the HOiSUM philosophy, every encounter begins with a greeting, and if you connect with your heart, a connection will be born.