Sofia Elias is Mexican, born in Guadalajara. After moving to Mexico City, she undertakes architecture studies but soon realizes that despite her love for the subject, the theoretical studio is unable to give her what she needs. From this interest in structure, form and aesthetics, the need arises in her to “translate” her personal visions into a concrete language. In 2019 Sofia gives life to Blobb, her designer costume jewelery brand, which perfectly embodies the fusion of architecture, sculpture, fashion and design.