Childrens Advertising in the Showa Era

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It’s not just manga and gravure that gave a magazine a sparkle.

The colorful advertisements that helped popularize a wide variety of products, from cheap sweets with bonuses to bicycles that were more expensive than college graduate salaries, continued to stimulate the fashion sense of boys and girls.
It is a Bible of Showa retro fans, culminating in a nostalgic and valuable advertisement for children.

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