BY DEFINITION, RECTO MEANS A RIGHT-HAND PAGE OF A BOOK.
IN FRENCH, RECTO IS ALSO REFERRED TO AS THE FRONT OF A SHEET OF PAPER.
WE HAVE BRANDED OURSELVES AS RECTO TO COMMEMORATE THE BEGINNING OF OUR STORY.

THE WORD RECTO WHEN SAID OUT LOUD,
DELIVERS A FORMAL AND NEUTRAL MOOD WHICH APPROPRIATELY RESEMBLES OUR BRAND'S IDENTITY.

IN ADDITION, RECTO'S IMAGE IS IMPRESSED UPON THE AMBIGUOUS BOUNDARY BETWEEN MEN AND WOMEN'S WEAR.