NOTO is a natural, fluid in gender, multi-use cosmetic line that is packed with uncomplicated yet high performing natural & organic ingredients. The aspiration to be well is something NOTO holds dear, and believes it should be available for everyone. NOTO celebrates the authentic and diverse layers of what self expression and beauty can mean. They are a champion for ferocious courage in individuality with conscious living, cultivating a creative and mindful community. NOTO encourages you to be as minimal or as expressive as you wish.