Following the path of Jeremy Scott, Byronesque Paris arrives at Assembly LA with a collection of his early designs, in time for the People's Choice Awards.
Jeremy Scott calls himself The People’s Designer, in the same way Diana called herself the People’s Princess. In time for this years’ People’s Choice Awards, Byronesque has teamed up with Assembly LA with a highly edited collection of his early designs; the retailer’s way of awarding Scott the People’s ‘vintage’ Choice. The collection that goes on sale November 9th – 20th, includes pieces from 1999 – 2013 and focuses on his ironic branding days; a collection that looks like it was designed for today. This is the first time these archival pieces are available for sale as a curated collection; the ruthlessly edited collection includes, for example, the very rare Sexybition Book and Tank Tops that never went into production. To promote the homage sale, Byronesque created a series of postcards connecting the designer’s journey from Paris to LA. Spelt out in phonetic French-for-beginners, the cards, which are available to mail for free with Assembly branded postage stamps, twist familiar French phrases to help people Parlez J’eremy Scott; the use of J’ throughout being an intentional play on J’adore / J’aime to profess the sellers’ love for Scott and his vintage years. About the campaign, Byronesque creative director, Justin Westover, said, “Drawing on familiar French phrases and song lyrics it’s a crash course in Jeremy Scott, and French 101 without ever having to leave LA. The intention with this campaign is to gently poke fun at French tropes of classiness by contrasting them with Jeremy’s kitsch, playful Americana. It contextualizes the clothes and their history without being nostalgic.” About the collaboration, Assembly founder, Greg Armas, said, “Vintage has always been a huge part of our storytelling with Assembly and Jeremy’s work and humor epitomizes LA in so many ways. As always, it’s an appropriate time to look back and see how we have formed the LA cultural vernacular over time with Byronesque.”
Scott’s unique sense of irony went into full effect for Spring 2000 when he presented “Duty Free Glamour”, an ‘80s America inspired collection repeatedly embroidered with his name and described as “perfect for power lunches or PTA meetings”. For Fall 2000 he sartorially went back to Paris with “A Tale of Three Cities”, a collection overtly branded ‘Paris’; a nod to fashion’s revived obsession with logos and branding. In Fall 2001, Scott took his inspiration from America culture once more with “American Excess”, a collection, and social commentary, with him as President on layers of dollar bills. (Would be preferential to the current President). His Spring 2003 collection, “Venus Rising” was, according to Vogue, another cheeky social commentary and a chance to indulge his sense of kitschy retro-futurism. Scott took a different approach for Spring 2004, with a perfect cross between a peep-show and gallery exhibition, presenting scantily clad models on stripper poles in a controversial collection titled “Sexybition”. Tanks designed only for models and guests and that were never produced are available as part of the sale together with a rare copy of the exhibition catalogue. In 2001, Scott moved from Paris to Los Angeles, the place he considered the heart of American fashion. In 2019 Byronesque Paris has teamed up with Assembly LA with original items from each of these historic collections, including pieces as early as 1999, which are also featured in ‘Jeremy’, the self-titled retrospective book by Rizzoli. Parlez Vous J’eremy Scott?
Shop in person at 711 N Harper Ave. Los Angeles, 90046.
November 9th – 20th