Koji and Yoko Arai started the brand in Atami, Japan in 2007. They aim to create an environment that evokes consciousness about the materials used, the process of production, with a result of people becoming more sensitive about the act of wearing fashion. Every collection is based on a food related theme, they research its historical background, collect inspiration sources, pursue material, and integrate the rituals into the design. The brand name, EATABLE, symbolizes strict use of bio-materials such as solid wood and vegetable tannin leather as opposed to glued plywood and chrome leather. If it's good for you to eat, it's good for you to wear. The signature “Hanger bag” series epitomizes "Eatable" brand concept and remains true to unique design and a production with sound ecological footprint.