Since launching in 2014 by Swedish natives Max Svärdh and Albin Johansson, the brand is socially-driven and inserts the community into the buying experience by utilizing social media platforms as a tool to understand consumer needs, preferences and desires. The goal is to create a brand that brings people together, through the power of positivity, community and memorable experiences.
The brand believes in the Swedish/Japanese philosophy behind minimalism and this is the main source of inspiration for the brand. The word Arigato or Thank You in Japanese, originally and literally means "difficult to exist". It was used to express that something was valuable and not easily found.
Axel Arigato products are manufactured by a small number of suppliers based in Europe and the majority of production is based in Porto. All materials are carefully chosen and the leather is a by-product of the meat industry and sourced from tanneries with environmentally good practices, certified by the Leather Working Group. The long-term goal is for sustainability to be integrated into every aspect of the brand and day-to-day running of the business. Minimising the impact is a never ending journey and the ultimate goal is to continue to grow in a sustainable way.